In today’s digital era, if your business is not visible on popular search engines like Google, Bing, etc. the road to success is bumpy with stumbling obstacles along the journey. This is where search engine optimization has an integral role to play. SEO is a series of techniques & tactics implemented in a strategic manner to improve website presence, drive traffic, generate leads & sales.
How Does Search Engines Like Google Rank A Website?
In this digital epoch, just about every search engine pays great significance to one goal, which is to provide the most relevant web SERP results to both one-word & long-tail keywords. They have search algorithms that scrutinize over the World Wide Web that most relevant to the query. To deliver the right webpages, the search algorithms take note of two factors. One factor is the relevancy between webpage content and the search query. The second factor is the website authority. The authority is measured by the popularity of the website over Google. The more trendy the page is the higher ranking.
Three Key Components Of Seo
Technical SEO
To achieve higher rankings on Google, your website needs to tick three boxes.
- Firstly, the search engine algorithms must have access to the pages on your website.
- Secondly, the algorithm must thoroughly scan every inch of the website content and identify the keywords.
- finally, you need to add the webpages to the search engine for the purpose of indexing- a massive database where the website information is stored. In this way, your website will appear for the relevant search queries.
This is where you need to put efforts for improving the technical aspects of the website. These include the website navigation and internal links on the site, URL structure of site, website’s page loading speed, getting rid of dead & broken links, Sitemap & Robot.txt files, duplicate content, etc.
For technical SEO, hire a trustworthy SEO specialist for on-page implementation and great results.
Content
Just about every web user browses the Internet to obtain content. This is why to boost the rankings of your website and you need to invest in having quality, high-engaging content on the webpages.
The content exists in a variety of forms, spanning from video, blog, to off-page content. Content is a king, the words of once the world’s richest person Bill Gates. According to him, content is a staple to survival and success in this neck-throat competitive business world.
Links
The third most crucial component of search engine optimization links. It is a no brainer to reach out to a credible Submitshop SEO expert to bring relevant and high-authority backlinks to your website.
From the above, you probably got an idea of SEO. But, to avail its many perks, you need to find a qualified SEO company.
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