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Sam Weston's Articles in Customer Service

  • How To Seek Out Your Competitors
    The best way to seek out your competitors is to try and buy whatever product or service it is you’re planning to sell. Enter the market as a customer, and find out what options you would have.

    Where to Look.

    It might be tempting to just use a search engine and go by the results that turns up, but you have to remember that plenty of business still takes place outside the Internet. You should also make sure that you pay attention to more traditional methods of advertising...
  • Contracts For Your Customers, Ink It On Paper
    When you're dealing with customers, sometimes things can go wrong. It might be your fault, it might be their fault or it might be no-one's fault -- but if you didn't make a contract, then you'll all suffer.

    Why Do I Need Contracts?

    A contract gives you a sound legal base for your business, and some guarantee that you're going to get paid for your work without you having to ask the customer for payment in advance. In the event of a dispute, the contract lays down what th...

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