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Dyson Vacuum Cleaners: Better By Design Or Better By Marketing?
Since the US launch of Dyson vacuum cleaners in 2003, they have taken the US market by storm. In fact, Dyson has been so successful – not just in the US, but throughout the world - that Hoover, once the powerhouse of the vacuum cleaner industry, has rapidly lost market share. In fact, Hoover has experienced such a decline in profitability that it has been put up for sale by its parent company.
But how has Dyson achieved this success? Is it due to superior design and funct...
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