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Mario Churchill's Articles in Customer Service
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Customer Rewards Program
Department stores had the right idea when they started using in store credit cards as their customer reward program.
.They built a data base. Without knowing about their customers lives they wouldn’t know how to get that customer into the store. This is one of the places where the credit card perfect. In order to get a store credit card the customer must fill out an application. Using this application the store is able to enter the customer’s information into their compute...
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