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Kenrick Cleveland's Articles in Business

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  • The Law of Resonance
    Recently I heard an interesting story about the law of resonance. This law is similar to the law of attraction -- the universal law of like attracting like -- but not exactly the same. While attraction brings into your life what you're putting out, resonance is slightly different.
  • On Becoming Productive Through Persuasion
    One of the bonuses of learning to persuade is that we have the ability to work our skills on ourselves. When we apply self-persuasion, we can naturally accomplish anything we set our minds to.
  • Good Habits Out of Bad
    Habits, by definition, are habitual things we do. Whether it be a habit of needing that after dinner cigarette or biting your fingernails during a stressful period, we all are creatures of habit no matter how spontaneous we like to think we are.
  • Victim No More
    "Thou shalt not be a victim. Thou shalt not be a perpetrator. Above all, thou shalt not be a bystander." --Holocaust Museum, Washington, DC
  • Watching What You Say
    Language and persuasion are both skills that can be learned. They both fall under the heading of 'art' -- both creative and inspirational, which can also be mangled and misused turning them to your disadvantage. There are prodigies in all facets of life-- Mozart was a musical prodigy, H.P. Lovecraft, a poetic genius, Pablo Picasso, an artistic prodigy. However, most of us need to practice whichever art we are drawn to in order to become masterful.
  • The Best Frame Wins
    Has this ever happened to you? You're driving down the freeway, maybe a little too fast, maybe not, and those red and blue lights begin to flash in your rear view mirror. So you pull over and prepare your papers. . . license, registration, proof of insurance. And the law enforcement officer makes his way to your window, quickly so as to not waste your time, and politely says, 'Hi. . .I'm just wondering if you . . .I'm so sorry to bother you. But would you mind showing me your license and registration? I think there might have been a slight infraction of the law and I'd really like to clear it up if you don't mind. I'm so sorry for the inconvenience.'
  • Intrinsically Linked: Rapport and Criteria
    "You will make more friends in a week by getting yourself interested in other people than you can in a year by trying to get other people interested in you." --Arnold Bennett
  • auditory adventures
    Listen to what I'm describing and you'll begin to really hear the way auditory words can describe nearly anything. By orienting your words to work with people who process things auditorily, you will find it deeply resonating with them. Soothing tones work with great success as well so by calming your voice you have more of an impact. When you tune into the way people process language, your empathy assists in the rapport building process.
  • going above and beyond for an affluent clientle
    I saw an article recently about the Ritz Carlton Hotel. It's a perfect example of what needs to be done in order to court and cater to (and persuade) an affluent client base. This is exactly the way to keep your clients interested and involved with you and your product or service.
  • beyond organization
    If you're anything like me, you're a very busy person. Not only am I busy with regular things--teaching, family, health maintenance--I'm also in the midst of a moving, requiring an added list of what needs to be done. It's hard to believe how much has to be done in a day and because this is on my mind, I'm inspired to write more on the topic of organization as I believe it has helped keep me on even footing in a time of change.
  • big softy
    There's something I'm curious about. . .
  • personal persuasion
    In all cultures there are certain rules and norms which citizens are expected to adhere to. This is particularly true in "polite society" and business contexts. And while I appreciate the value of rules and norms as a guideline, I always felt some were meant to be bent, if not broken entirely.
  • The 'away' Perspective: Persuasion Continuum Of Towards And Away
    First, a distinction. When I teach about 'towards and away' personalities, I get asked, 'Kenrick, isn't an away from person just a negative person?' My answer is no. That's not the case at all. There are negative people in the world who will complain about anything, but someone who is moving away from a problem does not necessarily have a negative attitude in life.
  • Getting Touchy Feely
    Here's part three in the four part series of articles about the representational systems of communication. Previously I wrote an overview of the different systems and how we can use these to gain rapport for easier persuasion and then went into more detail about visual language. Well, with a title containing the words 'touchy feely' this can only be about kinesthetic language, words that describe things in a way so as to be touching and feeling.

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