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Tips For Combating Click Fraud
Click fraud is one of the biggest issues in the pay per click industry right now. It's easy to understand why, too – click fraud costs advertisers money, but gives no return. It cuts deep into profit margins, and in some cases, may be the difference between making money and losing money.
Click fraud is, at its simplest, clicks on ads that are not generated by a real person interested in making a purchase. Click fraud can come from many different sources:
Click bots, whi...
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