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Get Real About Business Card Design
Ever picked up a copy of one of those "Best of Business Card Design" books? The ones filled with glossy photos of business cards made of "special materials" using "innovative printing techniques"? While I admit it can be fun - and occasionally instructive - to peruse these award-winning business card designs, I think these books often confuse more business owners than they help.
How?
By fostering the notion that a business card has to be radically different, trendy an...
Do You Need An Address On Your Business Card?
Is it essential to put your physical, "snail mail" address on a business card? Some very experienced networkers insist that a physical address is necessary on a business card, usually because it makes it easier to mail a brochure or follow up letter after meeting someone.
That's true, but beside the point, in my opinion. Here's what I think.
With so little space available on a standard-sized card, every graphic or line of text you include must be carefully chosen. There...
How To Know If Your Business Card Stinks
If your business card isn’t doing what it’s supposed to do – helping the receiver remember you in a desirable way, leaving behind a strong, positive impression of you, your company and your product or service – then it’s a failure. It stinks.
And if you’re reading this article, it probably does. Stink, that is.
Wonder how can I make that prediction, without ever having seen your business card?
Two reasons.
First reason. People keep business cards that have value —...
Sorry, But I'm Throwing Away Your Business Card
Hey, there’s a business card on my desk… better follow up on it.
Hmmm, should I address you as Sir or Ma’am?
I see from the card that your name is Pat Smith. But is that Patricia or Patrick? I’m afraid I don’t know how to ask for you, and I’d really hate to look foolish and ask for “Ms." Pat Smith if it’s supposed to be “Mr." Pat Smith… and I don’t see any kind of photo on your business card, which would help.
Bet you expected me to remember you, didn’t you? I know, ...
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