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Diana Ratliff's Articles

  • Get Real About Business Card Design
    Ever picked up a copy of one of those "Best of Business Card Design" books? The ones filled with glossy photos of business cards made of "special materials" using "innovative printing techniques"? While I admit it can be fun - and occasionally instructive - to peruse these award-winning business card designs, I think these books often confuse more business owners than they help.

    How?

    By fostering the notion that a business card has to be radically different, trendy an...
  • How To Find And Use Ebay And Paypal Coupons
    Did you know EBay and Paypal have been giving away electronic discount coupons for some time and hundreds of users have been cashing in on them? Also called “redemption codes,” these special savings opportunities are little known but can save you substantial sums. And since coupons can be used on any item from any seller that accepts PayPal, your selection is huge!

    If you have received a coupon for eBay via email, you are one of the lucky and select few. eBay and PayPal s...
  • How To Buy Genuine Diamonds And Gemstones On Ebay
    Purchasing a genuine diamond or gemstone – not a “faux” or “simulated” stone - on eBay can be a scary prospect. Unlike going to a jeweler, you can’t examine it in person and assess how it looks on your ring finger before you shell out your hard-earned cash. There’s the very real risk that you’re not going to get what you paid for.

    But these concerns can be addressed by being a smart eBay shopper. After all, when you buy on eBay, the savings can be huge and you can fin...
  • 5 Compelling Reasons To Learn To Shop Online - Today!
    It seems as if everybody else is doing it – shopping online, that is. There’s the co-worker who bought all their Christmas gifts online without ever setting foot in the crowded local mall. Or the friend who won a bundle of like-new, brand-name baby clothes on eBay. Or your son’s college roommate, who paid hundreds of dollars less than your son did for his college textbooks, simply because he ordered them online rather than from the University bookstore.

    If you've been ...
  • Giving Gift Cards With A Personal Touch
    Gift cards are an increasingly popular alternative to the hustle and bustle of special occasion and holiday shopping.

    Although convenient, these little offerings are quite impersonal. Nothing screams, "I didn't take time to find something you'd like" more, than giving a gift card or gift certificate as a present. It might even prompt close loved ones and best friends to question how well you really know them. After all, if you truly knew their likes and dislikes, selecting...
  • Gift Cards – Everything You Need To Know
    For those who need help completing their holiday or special occasion shopping on time, there is a convenient alternative to consider. Gift cards make great stocking stuffers for Christmas and also convey your love, good tidings or best wishes when you are unable to purchase a physical gift. Though some people decry the impersonality of a gift card, they do have the distinct advantage of empowering loved ones and friends to choose the items they desire or like the most.

    Bef...
  • The Last Word On Last Minute Online Gifts
    It's nearing the big day and shoppers are scrambling for eleventh-hour gift ideas. To beat the crowds and the holiday shopping traffic, more and more consumers are turning to the Internet. If you’re careful to check expected arrival dates posted on websites, are willing to pay more for fast delivery, and can be creative for truly last-minute shopping (say, Christmas morning), your gifts should still arrive in time to be packed on Santa’s sleigh.

    Here's some advice for last...
  • Do You Need An Address On Your Business Card?
    Is it essential to put your physical, "snail mail" address on a business card? Some very experienced networkers insist that a physical address is necessary on a business card, usually because it makes it easier to mail a brochure or follow up letter after meeting someone.

    That's true, but beside the point, in my opinion. Here's what I think.

    With so little space available on a standard-sized card, every graphic or line of text you include must be carefully chosen. There...
  • How To Know If Your Business Card Stinks
    If your business card isn’t doing what it’s supposed to do – helping the receiver remember you in a desirable way, leaving behind a strong, positive impression of you, your company and your product or service – then it’s a failure. It stinks.

    And if you’re reading this article, it probably does. Stink, that is.

    Wonder how can I make that prediction, without ever having seen your business card?

    Two reasons.

    First reason. People keep business cards that have value —...
  • Sorry, But I'm Throwing Away Your Business Card
    Hey, there’s a business card on my desk… better follow up on it.

    Hmmm, should I address you as Sir or Ma’am?

    I see from the card that your name is Pat Smith. But is that Patricia or Patrick? I’m afraid I don’t know how to ask for you, and I’d really hate to look foolish and ask for “Ms." Pat Smith if it’s supposed to be “Mr." Pat Smith… and I don’t see any kind of photo on your business card, which would help.

    Bet you expected me to remember you, didn’t you? I know, ...

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