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Dennis Conner's Articles in Marketing

  • A Five Step Plan To Finding More Customers
    If your business is like most it could use more customers. More customers equal more revenue and profit and that's what all businesses are after. So how does a business go about finding more customers? You're probably sitting on a "gold mine" and don't even know it.

    In this case the "gold mine" is your current customer list. Of course, you could probably sell more to your current customers, but that's not the strategy I want to discuss here. Here, I want to describe how yo...
  • Tips When Attending Trade Shows
    Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market.

    Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the y...

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