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Deanna Mascle -'s Articles in Marketing

  • What Is Your Point?
    What is your point? What do you do if you don't know? Why does it matter?

    It is important for every writer to know their point because the writer is in charge of the reader's experience. If the writer doesn't know the point then the reader surely won't. That means at best, a writer without a point will soon be a writer without a reader. At worst, a writer without a point can end up with a confused and perhaps even angry reader.

    Making the point of your article or essay ...

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