Word of Mouth Advertising with Guerilla Marketing

In 1956, Jay Conrad Levinson graduated from the University of Iowa. Before he was able to start law school, though, he was drafted into the Army. He was assigned to the Counter Intelligence Corps where he was much like what we would commonly call a "James Bond". As crazy as it sounds, the Army is where he learned many of the marketing techniques he teaches today.

At the end of each assignment in the Army, Jay Conrad Levinson had to write a report about the events with which he'd been involved. He decided he loved writing. He left the Army in search of a job. He knew he wanted to write, but writing a book wouldn't pay very much. He decided advertising was the way to go.

Before landing the envious job as an ad writer for Playboy magazine, Jay Conrad Levinson started out doing secretarial work. He would write a little here and there before finally getting his big break. After a while, he was even able to work for Leo Burnett in London.

Working a three-day week from the comfort of his home has been a reality for Jay Conrad Levinson since 1971. Others would only be able to accomplish all he's accomplished by staying at the office five days per week. Jay Conrad Levinson has also written several books. Including the 18 books in his Guerilla Marketing series, he wrote his first book, The Most Important $1.00 Book Ever Written, a book he co-authored with his wife, A Start-up Guide to Guerilla Marketing, and Secrets of Success for Freelancing.

Jay Conrad Levinson isn't tied up with marketing all day long. He has many other passions including skiing, traveling, and spending time with his grandchildren. He loved traveling so much, that for a few years, he traveled the country in a fancy RV with his wife. After traveling, they decided they wanted to be closer to their grandchildren and have a place on the lake, so they settled in Orlando, Florida.

Jay Conrad Levinson has been referred to as "The Father of Guerilla Marketing." He has been invited to speak around the world. He's been to Malaysia, Thailand, Japan, South America, Australia and the Philippines. His books, which are required reading material in several colleges, have been published in 41 languages. Guerilla Marketing is a way to spend less, get more, and achieve substantial profits.

So, what IS Guerilla Marketing exactly? Guerilla Marketing is like one-on-one marketing. Why start with expensive or risky marketing campaigns to large groups of people when word of mouth advertising works just as well? Small business owners can offer products or services free to local groups and organizations. Whether it's a fundraising auction or speaking at a luncheon, getting your message out to real people on a personal level will help you gain credibility.

Guerilla Marketing isn't only for small businesses. Jay Conrad Levinson would be quick to point out that big businesses use it too. Most purchases are made in the unconscious mind. Catchy phrases or symbols stick with us and make us want to buy. For example, Nike has a swoosh symbol, McDonald's has its golden arches, Green Giant has a cartoon character who is a green giant, and Michelin has the huggable white giant made of tires. Who wouldn't want to ride in a car that rides as soft as a hug?

Are you up for learning all the secrets of winning marketing? Start your adventure to success by discovering Guerilla Marketing at Jay Conrad Levinson

Title:
Word of Mouth Advertising with Guerilla Marketing
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